The Apprentice: All the time examine the label – S16 ep 10
Warning: spoilers forward
Cellphone name, 4am, yadda yadda yadda. However has the telephone in The Apprentice home at all times been a hippo?
Anyway, the remaining six are off to KidZania, the place kids roleplay jobs equivalent to physician, banker and firefighter. For this problem, the candidates must regress to their youthful days to create a wholesome child meals. They’ve to design the branding and packaging earlier than pitching their product to 2 main retailers.
Tim isn’t obtainable for this episode so Mike Soutar, whom it’s possible you’ll recognise as an interviewer on earlier sequence of The Apprentice, is stepping in.
Lord Sugar is shifting the groups once more. Aaron and Brittany transfer to Various and Stephanie strikes to Infinity. Momentum is sluggish on Workforce Various however as Aaron is the one candidate left who has kids, he takes on the position of undertaking supervisor in breezy vogue. Harpreet comes ahead for Infinity.
Workforce Infinity + Karren: Harpreet (undertaking supervisor), Stephanie and Akeem.
Workforce Various + Mike: Aaron (undertaking supervisor), Kathryn and Brittany.
Each groups are eager to go worldwide in a bid to nurture some worldly infants. The undertaking managers are taking to the kitchen. Harpreet is aware of her flavours, incorporating salmon, spinach, onions, cauliflower, carrot, coconut milk and spices to make a salmon and spinach curry. Aaron tries to attach with Mike for steerage, however this aide isn’t giving any candidate any assist. Violin plucking indicators that peril is forward as he decides on a ‘Moroccan Medley’ of candy potato, butternut squash, lentil, couscous, brown rice and cumin. “It should be alright if I maintain consuming it,” he reassures himself.
The opposite pairs are off to do the branding on the Home of Fuji. After a minimal define, Mike is apprehensive that the Kathryn and Brittany haven’t been given sufficient course.
Sub workforce chief Stephanie appears eager on the phrase ‘bubba’ however I’m glad they swerved it as connotations of golf, Gump and/or shrimp could come a cropper. Phew. They resolve on ‘First Time Foodies’. Karren spots an excellent larger drawback with their brand, although: “It says ‘First Time Dies’”. Yup, that’s undoubtedly worse. Branding can usually be about tapping into peoples’ feelings, however they’ve inadvertently triggered each mum or dad’s biggest concern – and that’s earlier than they even examine the label for allergens.
Kathryn and Brittany plump for Little Style Journey. Mike is bereft of a scooby on the brand: “It doesn’t imply something to anybody in any respect,” he says. Additionally, planet Earth in a frying pan is sensitive imagery for involved local weather scientists.
Chewing it up and spitting it out
Harpreet and Stephanie’s pitch is accented by an eyebrow twitch from one of many reps from Ocado. They’re challenged on ‘First Time Dies’ and the way they didn’t spot it.
Brittany and Aaron are on the pitch for the opposite workforce. The meals being squeezed from the pouch is sort of a visible assist for constipation. “It’s so thick,” says a member of the panel. Oh, I’ve missed the poo jokes from earlier within the sequence. “It’s probably the most bland [sic] child meals I’ve ever tasted.”
Kathryn is with the market analysis group: the mother and father and infants. They’re so much much less tactful than the grownup reviewers however they’re in settlement. The meals goes in and comes again out on contact with a number of style buds. All in all, it’s a bland blunder from the blender for Various.
Akeem is with the opposite mother and father and infants. The mother and father see ‘dies’ first on the meals packaging, as does the subsequent retailer: Iceland.
A dressing down of bib-lical proportions
It’s not lengthy earlier than Lord Sugar addresses absolutely the circus elephant within the room. “What’s the matter with you?” he barks at Workforce Infinity, exasperated.
All of it comes undone on the finish for Workforce Various too. Kathryn and Brittany complain as they felt they weren’t given any course by Aaron.
The ultimate outcomes are a shocker, although – have a look.
Excessive road retailer: 0 orders
On-line retailer: 0 orders
Excessive road retailer: 0 orders
On-line retailer: 0 orders
The net retailers had been impressed by Workforce Infinity’s child meals however had been let down by the atrocious branding. In truth, they might have purchased 10,000 items if it weren’t for branding.
So, no person wins, no person loses. What occurs now? The shame-faced six head out to the café.
Aaron is requested to go away the method roughly right away whereas the remainder are despatched to reception in order that Lord Sugar, Karren and Mike can talk about their performances.
Once they’re introduced again, Lord Sugar says “4 of Remaining 5”. Another person is about to go. Having not made a lot of an affect on Lord Sugar, it’s Akeem that’s despatched house.
It’s a story of two exits. Aaron’s departure may be very fast, with a shot of him wheeling his suitcase out the door and no back-of-the-cab soundbite. Akeem has a shot of him sitting on the sofa, hugging the Remaining 4, getting within the cab and chatting to digital camera. Hmmm, curious.
There it’s: Aaron and Akeem, the final two lads standing, are down. Not solely does that make the normal Remaining 5 a Remaining 4, however an all-female ultimate.
Subsequent week: The Remaining 5 (kind of)
Extra is being revealed concerning the ultimate 4 candidates and their companies within the subsequent episode. Plus the return of Claude Littner. Be part of us then for the recap.
Watch the whole episode on BBC iPlayer.
Meet up with the remainder of the sequence
The Apprentice: Hardly a cruise for the candidates – sequence 16 episode 1 assessment
The Apprentice: Oops, they did it once more – S16, ep 2
The Apprentice: Shaken and stirred with loads of zingers – S16, ep 3
The Apprentice: For goodness’ hake – S16, ep 4
The Apprentice: Gaming, blaming, shaming – S16 ep 5
The Apprentice: Ask and also you shall be ripped off – S16, ep 6
The Apprentice: No peas in these pods – S16 ep 7
The Apprentice: Excessive-speed hijinks – S16 ep 8
The Apprentice: Can we are saying it was life-changing? S16 ep 9